Assistant Product Manager

Job Description

Key Responsibilities:

The role is broadly divided into the following strategic areas:

• Product Strategy & Trade Marketing Planning:
  • Define product vision aligned with Pet Care goals and sales needs.
  • Map competitor trade marketing efforts and emerging trends.
  • Develop differentiated positioning for the Pet Care portfolio in trade channels.
• New Product Development, GTM & Field Sales Activation:
  • Identify market gaps via research and develop new products for quarterly launch, followed by comprehensive Go-To-Market (GTM) strategy.
  • Design and execute GTM plans, including brand communication, trade schemes, POS materials, and field activation.
  • Ensure high product visibility at vet clinics, retail pet shops, and distribution channels.
• Market & Field Insights:
  • Gather valuable insights from field visits, retailer feedback, and sales team discussions.
  • Monitor competitive trade activity for rapid tactical adaptation.
• Sales Enablement & Communication:
  • Create ready-to-use sales collaterals: product sheets, pitch decks, and objection handling guides.
  • Plan and deliver trade-focused training modules.
  • Support incentive design and performance-tracking tools.
• Sales Scheme Management & Performance Tracking:
  • Develop and execute quarterly trade promotion calendars and incentive schemes, ensuring timely communication and monitoring impact via KPIs.